01. The Challenge
In 2019, we were selected to provide Operational Readiness services for the Dubai Expo 2020, originally scheduled to take place in the United Arab Emirates between October 2020 and April 2021. The six-month event was due to see 25 million visits to the innovative pavilions of 192 participating countries, all on a site that evolved from a single tree in the desert two years earlier over an area spanning the size of 600 football pitches (438 hectares).
As the largest international event ever staged in the Arab world – with around 300,000 meals served on a daily basis – key challenges for organisers included: recruiting and managing the workforce; security concerns, managing and tracking entry and exit from the site; establishing transport links to the rest of the city, connecting the subway and bus systems as well as two major freeways running adjacent to the site with major exits leading directly into the site; defining communications channels for staff and ensuring these were adequately tested. With the COVID-19 pandemic delaying the event by one year, organisers ultimately had to overhaul the entire business strategy.
Our expert international team with large scale programme delivery experience was contracted to support the internal Readiness team in place and to deliver Readiness exercises on a full scale, with the aim of achieving overall Operational Readiness of the organisation as a whole and deliver a successful event. Expo 2020 wasn’t just looking to the future once the event had started, there was a real commitment to new approaches in development and planning. Ikosaeder saw it as an opportunity to explore new ideas and adapt our experience to such a complex challenge.